1. To pursue the most critical development needs such as child education, innovative healthcare, livelihood, and women empowerment to achieve large scale penetration and highest Social Return on Investment (SROI)
2. To engage the SVP (Social Venture Philanthropy) model by working hand in hand with grassroots organizations, building their capacities, giving strategic direction, sharing resources and knowledge, and upgrading technology with the aim to achieve scalability, accountability, sustainability and leadership.
3.To promote and practice good governance in every sphere of its activities and inculcate the same among the grassroots partners; to build trust and credibility with all stakeholders.
4.To source and implement suitable technology of relevance across its operations for optimization of management and operation bandwidth.
5.To form alliances with the government, national and international institutions, bilateral and multilateral organizations in order to share resources and knowledge, and to complement and supplement the efforts of these institutions.
6.To engage the corporate sector in the welfare initiatives by linking their business competitiveness and social contributions, wherever befitting, to make the engagement sustainable.
7.To sensitize the privileged citizens, including opinion makers and mass media, by encouraging them to participate in the civic driven change through various forms of engagement.
8. To promote social sensibility among youth and privileged children to help them emerge as responsible citizens and also participate in Civic Driven Change.